Meet Elizabeth

Elizabeth Crook, strategist and advisor to entrepreneurs and CEOs, brings compassion, practicality and humor to help achievers Live Large.

Hi, my name is Elizabeth Crook and I am the CEO of Orchard Advisors and the best-selling author of Live Large: An Achiever’s Guide to What’s NextThroughout my own life and experience working with high achievers, I have discovered that in spite of our accomplishments, we all have moments of self doubt and hesitation. We long to know we’re not in this alone. As an experienced guide, you can count on me to help you reach your wide horizon.

For over twenty years, I have helped CEOs and entrepreneurs think and act strategically to grow their companies’ bottom line and have more satisfaction (FUN!). With a lifetime of business experience in different industries, cultures and economic and social environments, I have insights that will add value in this ever-changing world where people are facing a bewildering array of choices.

Allow me to help you make sense of complex situations and map them so creative and practical approaches can emerge. Clients speak of my insight, skill, authenticity and willingness to ask the hard questions in a gentle way. You can count on me to help you find answers for those “what do we do now” situations.

From Millennials to Boomers, from emerging leaders to CEOs, I’ve been privileged to have helped hundreds invent and reinvent themselves with the personal strategic planning work, the Live Large Process. This is about helping you thrive — by integrating your work and your life, with each supporting the other.

Prior to founding Orchard Advisors and the new venture Live Large, I helped drive growth in new markets as an executive in the US and Latin America. My credentials include: BA, Vanderbilt University; MS, Tennessee State University; Certified Gazelles Coach; Master of the Technology of Participation and more. Among my proudest accomplishments are having two wonderful adult children, raising venture capital, becoming fluent in Spanish after 30 and taking up downhill skiing after 50.

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  • I learned more about myself in one day with Elizabeth than in five years of therapy and 10 sessions with a life coach. It changed my life.

    — VP, Professional Services Firm —

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